The Atelier
A bespoke 12-month marketing strategy built around your brand.
Most fashion brands are running on instinct and reaction, the Atelier is the opposite.
This one-off project is a fully bespoke marketing strategy built around your product, your customer, and your revenue goals. Not built from cookie-cutter playbooks that don’t fit your brand, this is crafted by hand, for your business alone.
Because your brand deserves a plan built entirely for you.
You are building a brand.
Now GET the PLAN you need for growth
Right now, your marketing spend is a reaction to last month’s numbers, not a plan for the next twelve. Monday comes and you are deciding what to post or where to spend based on what happened last week. Somewhere in your calendar there is a launch, a sale period, a key brand moment. Right now nothing is built around it.
The other version: you open your calendar in January already knowing what November looks like. A plan your team can execute, not one you are rebuilding weekly.
That is the gap The Atelier closes.
It is not a generic audit or a template dressed up as strategy. It is a deep dive into your business — your product, your channels, your commercial goals — and a working document built entirely around your brand that your team can execute from day one.
HOW THE ATELIER WORKS
Three steps.
One bespoke strategy.
Pre-Session Audit
Before we meet, I conduct a thorough review of your website, active marketing channels, product range, and brand positioning. I look at what is working, what is costing you money without return, and where the real opportunity sits. You do not need to prepare anything; I'll just need access to your marketing channels.
The Atelier Strategy Session
A focused, virtual working session where we map your revenue goals against your marketing calendar, prioritise your channels, and build the full 12-month plan together. This is interactive and entirely specific to your brand — you leave knowing exactly what to do and when to do it.
The MArketing plan
Your finished Atelier document, delivered following the call. A tangible, bespoke plan covering the full year — crafted for a founder who wants clarity, not guesswork, and a team that knows exactly where to focus.
You don’t need more ideas
you need structure
WHAT'S INCLUDED
The Atelier is not a document you read once and file away. Every deliverable is built to be lived in — by you, your team, and your business — across the full twelve months ahead.
- Pre-session channel and website audit
- The Atelier strategy session (half-day, virtual)
- 12-month sales plan with monthly revenue targets
- The DO Digital marketing calendar (editable)
- CAC & ROAS calculator for your ads channels
- Channel prioritisation and spend allocation
- Quarterly launch strategy
- Quick-win recommendations
THE EXPERIENCE BEHIND THE STRATEGY
Hi, I'm danni
I began my career in luxury fashion before online shopping was a key channel — which means I understand it from both sides. At NET-A-PORTER, when the team numbered around 300 people, I worked in product marketing as the business was defining what luxury e-commerce could be. At Matches Fashion, I developed the same understanding of how product, editorial, and marketing connect to drive commercial outcomes.
That is the knowledge I bring to The Atelier. Not frameworks borrowed from software startups or mass fashion DTC brands. The actual understanding of how luxury brands grow, through product focus, considered customer acquisition, and a marketing plan that treats brand equity as a commercial asset.
Is It Right for You?
The Atelier is for founders who want a marketing plan their team can run without them re-deciding it every week.
- A luxury or premium fashion founder with an established product and a growing customer base but no structured annual marketing plan connecting your decisions to your goals.
- You are spending on Meta, Google, TikTok and sending emails without a clear picture of what your channels should return or how they connect to your revenue targets.
- You have a team or are building one and you want to hand them a clear growth plan to work from.
- You want to work with someone who understands luxury from the inside — the customer, the longer purchase cycle, the creative standards that protect brand equity — not a generalist applying mass DTC tactics to a brand that deserves more.
This isn’t just content planning, it’s laying the foundation for growth, forecasting and better decision-making across the whole business.
One bespoke engagement.
Twelve months of direction.
The Atelier is a standalone project. No retainer required, no ongoing commitment. At the end of it, you hold a completely bespoke strategy that is built entirely around the brand that you own and can execute at whatever pace suits your business.
