FEATURED
Keep up to date with all the key dates for the season with our 2026 Fashion Week Calendar. Follow the link below for the full New York, London, Milan and Paris fashion week schedule.
Video and Performance Max: Balancing Automation with Brand Control
Performance Max, or “PMax”, is one of Google’s most automated campaign types. It promises wide reach, smart bidding, and ad space you couldn’t manage manually. It’s appealing, but for luxury e-commerce brands there’s a real tension underneath: how much creative control are you willing to hand over to get those
Google Ads for Luxury Fashion Brands: Why the Rules Are Different
If you’re running Google Ads for a premium or luxury fashion brand, you’ve likely noticed that the standard playbook doesn’t quite work. Campaigns underperform, the algorithm struggles to optimise, and ROAS targets feel impossible to hit. The reason is simple: most Google Ads advice is written for low-cost, fast-fashion products.
Meta is continuing its push toward AI-first advertising with a major update that could fundamentally change how campaigns are built.
The new “Describe Your Audience” feature in Meta Ads Manager allows advertisers to define their ideal customer using simple, natural language, no more stacking endless interest or demographic filters. Instead of manually selecting targeting options, you can now type something like “small business owners looking for marketing help”, and
Our Teams Favourite Mother’s Day Campaigns
With Mother’s Day just around the corner, it feels like the perfect moment to take a trip down memory lane and celebrate some of the most memorable Mother’s Day campaigns inspired by this special day. After all, Mother’s Day isn’t just about flowers and cards — it’s a chance for
Valentine’s Day campaigns we fell in love with
Valentine’s Day is just around the corner, and for brands and businesses, it is recognised as one of the most lucrative events of the year. This holiday comes at a perfect moment. Following the Christmas festivities and the January blues, consumers begin to transition into February, gradually loosening their tight
The Best Lunar New Year 2026 Campaigns
This year’s Lunar New Year campaigns feel refreshingly modern. Instead of leaning into bold, obvious symbolism, designers are taking a softer, more thoughtful approach—working meaningful details into beautifully refined pieces you can actually imagine wearing day to day. The result is fashion that still feels celebratory, but in an effortless,
