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Keep up to date with all the key dates for the season with our 2026 Fashion Week Calendar. Follow the link below for the full New York, London, Milan and Paris fashion week schedule.
Google Ads for Luxury Fashion Brands: Why the Rules Are Different
If you’re running Google Ads for a premium or luxury fashion brand, you’ve likely noticed that the standard playbook doesn’t quite work. Campaigns underperform, the algorithm struggles to optimise, and ROAS targets feel impossible to hit. The reason is simple: most Google Ads advice is written for low-cost, fast-fashion products.
Meta is continuing its push toward AI-first advertising with a major update that could fundamentally change how campaigns are built.
The new “Describe Your Audience” feature in Meta Ads Manager allows advertisers to define their ideal customer using simple, natural language, no more stacking endless interest or demographic filters. Instead of manually selecting targeting options, you can now type something like “small business owners looking for marketing help”, and
Our Teams Favourite Mother’s Day Campaigns
With Mother’s Day just around the corner, it feels like the perfect moment to take a trip down memory lane and celebrate some of the most memorable Mother’s Day campaigns inspired by this special day. After all, Mother’s Day isn’t just about flowers and cards — it’s a chance for
Valentine’s Day campaigns we fell in love with
Valentine’s Day is just around the corner, and for brands and businesses, it is recognised as one of the most lucrative events of the year. This holiday comes at a perfect moment. Following the Christmas festivities and the January blues, consumers begin to transition into February, gradually loosening their tight
The Best Lunar New Year 2026 Campaigns
This year’s Lunar New Year campaigns feel refreshingly modern. Instead of leaning into bold, obvious symbolism, designers are taking a softer, more thoughtful approach—working meaningful details into beautifully refined pieces you can actually imagine wearing day to day. The result is fashion that still feels celebratory, but in an effortless,
How Meta’s Andromeda & GEM Are Changing Ad Performance for Fashion Brands
Over the past year, Meta has quietly rebuilt how ads are delivered across Facebook and Instagram, and it’s one of the biggest changes we’ve seen since iOS14. What’s refreshing is that Meta has openly acknowledged something many brands were already experiencing. Creatives that worked well on Instagram wouldn’t always translate
