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Trump’s Tarrifs
In early April 2025, the world saw an unprecedented shift in global trade when U.S. President Donald Trump’s tariffs were implemented, affecting the fashion industry in ways that had not been fully anticipated. As the shockwaves from these new tariffs settle in, fashion brands are scrambling to adapt, trying to
Product Variant Schema: How It Can Enhance Your Ecommerce Sales
Product variant schema might sound technical, but it’s a game-changing tool that can enhance your Shopify store’s visibility, customer experience, and sales. In this blog, we’ll break down what product variant schema is, how it works, and how to implement it in your Shopify store for maximum impact. What is
Designing for Dark Mode Email: Tips for Klaviyo Users
Dark Mode Email is becoming increasingly popular and with mobile users checking emails first thing in the morning adapting email marketing designs is key.
Embracing Data Privacy as a Competitive Edge in Digital Marketing
Let’s explore how you can leverage data privacy for not only ethical practices but also in achieving a competitive edge in the fashion ecommerce space.
Mastering the Art of Advertising for Luxury Brands: Create Compelling Ad Copy
In this article, we delve into the world of advertising for luxury brands and unveil how to create compelling ad copy that enhances your brand’s visibility.
Customer Journey Mapping: Tailoring Content For Fashion E-commerce Every Step of the Way
Customer journey mapping is key for fashion ecommerce to ensure personalised content is aligned with every stage of a consumer’s journey.
