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Keep up to date with all the key dates for the season with our 2026 Fashion Week Calendar. Follow the link below for the full New York, London, Milan and Paris fashion week schedule.
Smarter Discounts: How CRM Can Make Your Promotions More Profitable
Meta has introduced Audience Labels for Customer Audiences, making it easier to organise your first-party data and give Meta more context about who your customers are. While it may seem
Meta Introduces Audience Labels for Customer Audiences: What Advertisers Need to Know
Meta has introduced Audience Labels for Customer Audiences, making it easier to organise your first-party data and give Meta more context about who your customers are. While it may seem
What Google’s 17 August Bidding Change Means for Your Campaigns
On 17 August 2026, Google is changing how target-based bid strategies work on budget-limited campaigns. It’s a small change on paper, but the campaigns most affected are the ones that
Negative Keywords Every Luxury Ecommerce Account Should Have (and Why)
If you’re running Google Ads for a luxury brand, your cost per click is often £5 to £20+. A handful of irrelevant clicks a day isn’t a rounding error, it’s
Video and Performance Max: Balancing Automation with Brand Control
Performance Max, or “PMax”, is one of Google’s most automated campaign types. It promises wide reach, smart bidding, and ad space you couldn’t manage manually. It’s appealing, but for luxury
Google Ads for Luxury Fashion Brands: Why the Rules Are Different
If you’re running Google Ads for a premium or luxury fashion brand, you’ve likely noticed that the standard playbook doesn’t quite work. Campaigns underperform, the algorithm struggles to optimise, and
Meta is continuing its push toward AI-first advertising with a major update that could fundamentally change how campaigns are built.
The new “Describe Your Audience” feature in Meta Ads Manager allows advertisers to define their ideal customer using simple, natural language, no more stacking endless interest or demographic filters.
Our Teams Favourite Mother’s Day Campaigns
With Mother’s Day just around the corner, it feels like the perfect moment to take a trip down memory lane and celebrate some of the most memorable Mother’s Day campaigns
Valentine’s Day campaigns we fell in love with
Valentine’s Day is just around the corner, and for brands and businesses, it is recognised as one of the most lucrative events of the year. This holiday comes at a
The Best Lunar New Year 2026 Campaigns
This year’s Lunar New Year campaigns feel refreshingly modern. Instead of leaning into bold, obvious symbolism, designers are taking a softer, more thoughtful approach—working meaningful details into beautifully refined pieces
How Meta’s Andromeda & GEM Are Changing Ad Performance for Fashion Brands
Over the past year, Meta has quietly rebuilt how ads are delivered across Facebook and Instagram, and it’s one of the biggest changes we’ve seen since iOS14. What’s refreshing is
Google Ads vs Meta Ads for Fashion Brands
For fashion brands, paid media isn’t about choosing one platform. It’s about knowing when and why each channel works and Google Ads and Meta Ads play very different roles in
