Fashion Digital Marketing Agency UK

fashion digital marketing agency

Too many exceptional luxury brands were being handed to agencies that didn’t understand them, and paying the price for it. Cookie-cutter strategies and campaigns that drove volume but quietly eroded the brand in the process.

DO Digital Marketing was built to offer something different.

We work as a senior strategic partner, embedded in your brand, invested in your outcome, and absolutely clear on what luxury growth actually requires. We take on a small number of clients at any one time, because the depth of work we do demands it.

HOW WE WORK

We don’t do handoffs. We don’t disappear after onboarding. And we don’t run your brand like a performance marketing machine.

We think carefully, move deliberately, and measure what actually matters — not vanity metrics, but the numbers that build a stronger, more valuable brand over time.

Every client gets our full attention, our most senior thinking, and a relationship built on honesty. If something isn’t working, we’ll tell you. If there’s a bigger opportunity hiding in your data, we’ll find it.

The brands we work with stay with us — because the work is rigorous, the relationship is trusted, and the results speak for themselves.

Hi. I'm Danni.

I’m Danni, and my relationship with fashion started long before my career in marketing. I studied fashion design at college, which gave me a creative foundation that shapes everything I do today.

I began my career at NET-A-PORTER in visual merchandising and product marketing, where I learned how to turn sales data into visually compelling strategies. That rare combination of creative instinct and commercial intelligence has been at the heart of my work ever since.

Over the past 15 years I’ve worked across some of the biggest ecommerce retailers in the world as well as smaller retail start-ups and my career has taken me from London to Australia, China, Ibiza and now Lisbon. Every experience has shaped how I think about brands, growth, and the people building them.

I founded DO Digital Marketing because luxury brands deserve a partner who truly understands their world — not just the numbers, but the craft, the vision, and what’s at stake when growth is handled without care.

MEET THE TEAM

Hi. I'm Erin.

Email & SMS

Erin revels in partnering with narrative-rich businesses. As an adept English teacher turned strategist, her mission is to elevate your company’s approach, amplifying your brand’s essence to captivate your audience. Harnessing the power of email marketing and SMS, Erin seeks to improve customer retention and lifetime value, ensuring a lasting impact.

Hi. I'm Karina.

Paid Social Media

Karina, brings her expertise from luxury brand campaigns, having meticulously crafted strategies for renowned high-end designer labels. With a keen eye for detail and design along with a penchant for strategy, she ensures every campaign transcends expectations, delivering unparalleled results for our clients.

Hi. I'm Rachel.

Google Ads

Rachel, driven by her passion for data-driven strategies, specialises in optimising Google Ads campaigns to effectively engage your audience. With a keen focus on leveraging data insights, she aims to enhance conversion rates, ensuring a lasting impact on your business’s success.

Our Clients

With clients across the globe including the UK, USA and Europe, DO Digital Marketing provides ecommerce services to luxury international brands.

"DO Digital came along at a key stage of our steep sales and brand growth and boy did they deliver! All the skills you need are there in spades, but it’s not just that. They listened and understood, moulded and adapted to feedback whilst keeping us focused on our growth goals. They’re agile, quick, clever and focused. And they are SO nice to work with."

"I love working with Danni! Since opening my second store - The White & Gold Dublin, I have become even busier. I knew a website refresh was needed and I handed the entire project over to Danni and her team. Danni is an absolute pro and works away in the background, only coming to me with the big questions, she gets my aesthetic style and the importance I place on customer service. What Danni brings is a whole world of experience in digital marketing, SEO and website design. I am thrilled with the final result and Danni's high standard of after-care. I could not recommend Danni and her team more."

“DO digital marketing has opened up global reach for my business and found and expanded on new and existing markets. Before Do Digital Marketing I was trying and experimenting with digital marketing myself which was a waste of money. It is complex, you need an expert in the field that is passionate, experienced and talented in their field which this company is."

“We didn't have confidence in advertising but DO Digital Marketing has changed that."

“I cannot stress how much we appreciate the fantastic work that DO Digital Marketing has done for MONA SWIMS. Their ecommerce strategy and growth initiatives have been instrumental in improving our online performance, and we are thrilled with the results. They have become our trusted partner and go-to resource for all things digital marketing. What sets them apart is their friendly and collaborative approach. They have taken the time to understand our business needs whilst keeping our brand aesthetic and ethos."

"Working with Danni has been amazing. Especially coming from someone who had no idea about how to even get started. She has been very clear , helpful, full of bright ideas and so quick and efficient! Straight away she got what I was looking for and made it happen in a blink of an eye I could not recommend her work and talent enough.”

“Working with Do-Digital gives us the experienced support and strategic guidance we need as we continue to grow our online business. Knowledgeable, reliable, committed and personable are just a few of the reasons we feel reassured that our digital marketing is in the very best hands."