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Keep up to date with all the key dates for the season with our 2026 Fashion Week Calendar. Follow the link below for the full New York, London, Milan and Paris fashion week schedule.
Klaviyo Social Marketing: Turning Instagram Engagement into Revenue
Social media has traditionally been difficult to measure. While likes, comments and shares are great indicators of engagement, they’ve rarely translated directly into customer data or revenue. Klaviyo’s new Social
Loyalty Programmes: Building Customer Relationships That Last
A successful loyalty programme is about much more than offering discounts. The best programmes encourage repeat purchases, reward engagement and create stronger, longer-lasting customer relationships. 1. Reward Loyalty, Not Just
META: Are We Testing Too Much, or Not Enough?
Meta’s advertising platform continues to evolve, with new tools giving advertisers more control over creative delivery, testing and audience targeting. But while automation is becoming increasingly used, I believe the
Meta Introduces Audience Labels for Customer Audiences: What Advertisers Need to Know
Meta has introduced Audience Labels for Customer Audiences, making it easier to organise your first-party data and give Meta more context about who your customers are. While it may seem
Smarter Discounts: How CRM Can Make Your Promotions More Profitable
Meta has introduced Audience Labels for Customer Audiences, making it easier to organise your first-party data and give Meta more context about who your customers are. While it may seem
Meta Introduces Audience Labels for Customer Audiences: What Advertisers Need to Know
Meta has introduced Audience Labels for Customer Audiences, making it easier to organise your first-party data and give Meta more context about who your customers are. While it may seem
What Google’s 17 August Bidding Change Means for Your Campaigns
On 17 August 2026, Google is changing how target-based bid strategies work on budget-limited campaigns. It’s a small change on paper, but the campaigns most affected are the ones that
Negative Keywords Every Luxury Ecommerce Account Should Have (and Why)
If you’re running Google Ads for a luxury brand, your cost per click is often £5 to £20+. A handful of irrelevant clicks a day isn’t a rounding error, it’s
Video and Performance Max: Balancing Automation with Brand Control
Performance Max, or “PMax”, is one of Google’s most automated campaign types. It promises wide reach, smart bidding, and ad space you couldn’t manage manually. It’s appealing, but for luxury
Google Ads for Luxury Fashion Brands: Why the Rules Are Different
If you’re running Google Ads for a premium or luxury fashion brand, you’ve likely noticed that the standard playbook doesn’t quite work. Campaigns underperform, the algorithm struggles to optimise, and
Meta is continuing its push toward AI-first advertising with a major update that could fundamentally change how campaigns are built.
The new “Describe Your Audience” feature in Meta Ads Manager allows advertisers to define their ideal customer using simple, natural language, no more stacking endless interest or demographic filters.
Our Teams Favourite Mother’s Day Campaigns
With Mother’s Day just around the corner, it feels like the perfect moment to take a trip down memory lane and celebrate some of the most memorable Mother’s Day campaigns
