This year’s Lunar New Year campaigns feel refreshingly modern. Instead of leaning into bold, obvious symbolism, designers are taking a softer, more thoughtful approach—working meaningful details into beautifully refined pieces you can actually imagine wearing day to day. The result is fashion that still feels celebratory, but in an effortless, modern way.
Here’s how some of our favourite fashion houses are marking the Lunar New Year this season.
Celine
Celine keeps things clean, cool and unmistakably polished. Staying true to its signature aesthetic, the brand swaps overt symbolism for sharp silhouettes, elevated accessories and sleek studio imagery. Fronted by Bai, Chu Wong and Jiahui Zhang, the campaign feels quietly celebratory. Modern, intentional and very Celine.
Miu Miu
Miu Miu’s The Encounter returns for 2026 with a dreamy exploration of chance and discovery. Set at the Gongwang Art Museum, the campaign follows Lexie Liu and Zhao Jinmai as they encounter a white horse, symbolising independence and vitality. The mood is soft, poetic and quietly magical, balancing modernity with nostalgia.
Dior
Dior’s Lunar New Year edit, designed by Jonathan Anderson, feels refined yet playful. A reworked toile de Jouy featuring four-leaf clovers appears across bags and accessories, while the Dior Clover Garden motif adds an easy elegance to ready-to-wear. Horse prints and horseshoe jewellery round things off with subtle nods to luck and renewal.
Loewe
Loewe celebrates the 2026 Lunar New Year with a specialised capsule collection and campaign themed around “courage and joy,” featuring horse-mane inspired tassels on signature Puzzle and Amazona 31 bags. The campaign, starring global brand ambassador Wang Yibo, includes a short film and exclusive, handcrafted accessories
Fendi
Fendi takes a warm, feel-good approach with its Lunar New Year Capsule, built around a reunion story starring the BFF family. A short film shows the group coming together to make jiaozi, celebrating family, joy and shared traditions. It’s intimate, joyful and refreshingly human.
