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Keep up to date with all the key dates for the season with our 2026 Fashion Week Calendar. Follow the link below for the full New York, London, Milan and Paris fashion week schedule.
Google Merchant Center Next: What You Need to Know
In this guide, we’ll delve into the latest advancements in Google Merchant Center, explore the revamped Google Merchant Center Next, and highlight its benefits without mentioning any third-party tools. Introducing
The Power of Email Marketing for Ecommerce: Why it’s still an essential marketing channel for brands
In today’s digital age, where trends come and go with the swipe of a finger, one marketing channel remains as important as ever: email marketing. For ecommerce brands, especially those
The Strategic Role of Customer Reviews For Your Luxury Brand
In luxury ecommerce every detail matters, selling a product is more than a transaction—it’s about crafting an experience that echoes the exclusivity and elegance HNWI clients expect. Here, customer reviews
Unlock the Power of GTIN in Your Shopify Store
As a Shopify store owner, you’re always looking for ways to edge out the competition, increase visibility, and drive more sales. In the ever-evolving landscape of digital marketing, staying ahead
5 Must-Have Email Automations for Everyone
Email remains a crucial communication tool in our digital world, serving as a bridge connecting businesses, individuals, and communities. However, managing an inbox can quickly become a daunting task without
5 Tips for Black Friday Cyber Monday
With Q4 fast approaching, businesses are preparing for one of the biggest shopping events of the year: Black Friday and Cyber Monday. For many retailers, it’s a day that can
5 Reasons You Should Rethink Discounts
In a world of ever increasing competition, the temptation to offer discounts to attract customers can seem almost irresistible. However, while discounting prices might create an immediate boost in sales,
The New Google Ads Pmax Insights Report
If you are running Google Ads for your eCommerce website, it’s likely you are running Performance Max campaigns and although performance has been impressive for this new type of campaign,
Five ways to improve subject lines
After spending hours putting together the perfect email, there is no more frustrating feeling than looking at your metrics and seeing a low open rate, and knowing that all of
What is Marketing Attribution?
Marketing attribution is a crucial aspect of digital marketing that allows businesses to determine which marketing channels and campaigns are driving the most conversions and revenue. Attribution models help businesses
7 Key Google Analytics Reports
Google Analytics is a key tool for any online store. The easy-to-use reports allow users to monitor customer behaviour, e-commerce metrics and the performance of marketing channels. Here is a
Klaviyo vs Mailchimp | Which is best for eCommerce brands on Shopify?
Klaviyo and Mailchimp are some of the biggest names when it comes to email marketing platforms, especially for eCommerce businesses on Shopify. Each platform comes with their own benefits and
