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Keep up to date with all the key dates for the season with our 2026 Fashion Week Calendar. Follow the link below for the full New York, London, Milan and Paris fashion week schedule.

How The Best AI Tools Are Revolutionising Digital Marketing
In today’s digital age, businesses are constantly seeking innovative ways to enhance their marketing strategies and reach their target audience effectively. With the rise of artificial intelligence (AI), digital marketing

The best fonts for Email Marketing
The design of your email is one of the most important elements of email campaigns and getting it wrong can make or break your campaign. One crucial element that often

Are Email Open rates still a key metric?
Are Email Open rates still a key metric since changes to data privacy? We explore this in our latest blog.

The Best Time to Send Marketing Emails for Optimal Results
In the world of e-commerce, where every click counts, finding the best time to send marketing emails is paramount. Leveraging the power of Klaviyo, a leading email marketing platform tailored

Google Merchant Center Next: What You Need to Know
In this guide, we’ll delve into the latest advancements in Google Merchant Center, explore the revamped Google Merchant Center Next, and highlight its benefits without mentioning any third-party tools. Introducing

The Power of Email Marketing for Ecommerce: Why it’s still an essential marketing channel for brands
In today’s digital age, where trends come and go with the swipe of a finger, one marketing channel remains as important as ever: email marketing. For ecommerce brands, especially those

The Strategic Role of Customer Reviews For Your Luxury Brand
In luxury ecommerce every detail matters, selling a product is more than a transaction—it’s about crafting an experience that echoes the exclusivity and elegance HNWI clients expect. Here, customer reviews

Unlock the Power of GTIN in Your Shopify Store
As a Shopify store owner, you’re always looking for ways to edge out the competition, increase visibility, and drive more sales. In the ever-evolving landscape of digital marketing, staying ahead

5 Must-Have Email Automations for Everyone
Email remains a crucial communication tool in our digital world, serving as a bridge connecting businesses, individuals, and communities. However, managing an inbox can quickly become a daunting task without

5 Tips for Black Friday Cyber Monday
With Q4 fast approaching, businesses are preparing for one of the biggest shopping events of the year: Black Friday and Cyber Monday. For many retailers, it’s a day that can

5 Reasons You Should Rethink Discounts
In a world of ever increasing competition, the temptation to offer discounts to attract customers can seem almost irresistible. However, while discounting prices might create an immediate boost in sales,

The New Google Ads Pmax Insights Report
If you are running Google Ads for your eCommerce website, it’s likely you are running Performance Max campaigns and although performance has been impressive for this new type of campaign,






