Case Study
How we helped luxury RESORTWEAR brand MONA SWIMS INCREASE REVENUE By +54%
About the brand
Mona Swims is a luxury swimwear brand designed by award-winning print designer Carla Johnson. Known for their stylish swimwear and exquisite silk styles in unique prints.
Where They Started
Mona Swims had been building a loyal customer base for some time, with a strong product and a distinct creative identity, but the brand hadn’t yet found the digital infrastructure to match its ambition.
The turning point came when three things aligned: a website refresh built to convert, a more deliberate international strategy, and a joined-up 360 approach to marketing across meta and emails.
we helped MONA SWIMS INCREASE revenue by
+54% year on year
WHAT WE DID
Getting the Strategy Right
The foundation of this result wasn’t a flash sale or an influencer campaign. It was a clear strategy, the right creative, and a website updated to convert more effectively. Every channel was built to work together and a cohesive strategy across all channels that worked together.
Paid Social Across Multiple Markets
Meta became a significant growth engine, delivering strong returns across three markets simultaneously — 5x in the UK, 6x in the US, and 4x across Europe. Campaigns were tailored to each market rather than relying on a single global approach, allowing us to maximise performance in territories with different customer behaviours and buying patterns.
Email That Converts
Email flows were rebuilt to work harder throughout the customer journey and campaigns were planned around stock levels, seasonality and customer behaviour.
With every channel pulling in the same direction, the flows converted beautifully, turning paid traffic into repeat customers and keeping the brand front of mind between purchases.
The Results
- +54% revenue year-on-year
- Meta delivering 5x return in the UK, 6x in the US, 4x across Europe
- Attributed email revenue +150% year-on-year
- No flash sales, no influencer spend
- Summer peak season still ahead
