With Mother’s Day just around the corner, it feels like the perfect moment to take a trip down memory lane and celebrate some of the most memorable Mother’s Day campaigns inspired by this special day. After all, Mother’s Day isn’t just about flowers and cards — it’s a chance for brands to connect with audiences on a deeper level, tug at our heartstrings, make us laugh, and remind us why mums deserve to be celebrated.

Over the years, we’ve seen everything from emotional tributes to clever storytelling, with some campaigns truly standing out from the crowd. So grab a cup of tea (bonus points if Mum made it) and let’s take a look at a few of our favourite Mother’s Day campaigns.

One campaign that struck a particularly powerful chord came from Dove with its video Under Pressure. Rather than focusing solely on the joyful highlights of motherhood — which many Mother’s Day campaigns tend to do — Dove chose to explore a more honest side of the journey.

The campaign sheds light on the realities of the postpartum period and the immense pressures new mothers often face. By acknowledging the emotional and physical challenges that can come with early motherhood, Dove created a campaign that felt both empathetic and authentic — reminding viewers that supporting mums means recognising the full reality of their experience.

For Milk It, Mother’s Day is about more than just a product — it’s about support. Designed with new mums in mind, the brand’s mission goes beyond cookies, focusing on helping women reach their breastfeeding goals in whatever way works for them.

Whether that means exclusively breastfeeding, pumping, combination feeding, or simply figuring things out one feed at a time, Milk It champions the idea that every mother deserves to feel nourished, supported, and informed throughout her journey.

In 2025, Marc Jacobs teamed up with creator Nara Smith for a Mother’s Day campaign that built on their viral TikTok collaboration from the previous year. In the original video, Smith — known for her from-scratch recipe content — playfully “cooked up” a red Tote Bag, kneading red dough before placing a mini version of the bag in the oven as if it were baking.

The video quickly captured attention online, racking up more than 2.5 million likes. The Mother’s Day campaign expanded on that moment, encouraging Smith to reflect on her experience of young motherhood and how it has deepened her appreciation for her own parents.

Burberry’s Mother’s Day campaign, A Pinch of Salt, serves as a tribute to family, love, heritage, and the traditions passed down through generations. The campaign features model Jerry Hall alongside her daughters Georgia May Jagger and Lizzy Jagger, as well as Hall’s grandchildren Eugene and Dean.

Accompanying the campaign is a short film filled with candid moments of laughter and joy, offering a warm glimpse into the family’s dynamic. The film celebrates the bonds that connect generations while expressing gratitude for the dedication and support that mothers provide.

One of the most creative Mother’s Day campaigns in recent years came from Chanel during the global pandemic in 2020. Titled Draw Me a Perfume, the campaign invited the children of Chanel employees to draw the brand’s most iconic symbols — including the No.5 bottle, the camellia flower, the double-C logo, and the quilted handbag.

Created while families were staying at home together, the drawings captured the imagination and perspective of children during an uncertain time. The campaign offered a refreshing and heartfelt way to connect with audiences, celebrating creativity, family, and the emotional power of simple moments.

For something truly personal, Anya Hindmarch offers a thoughtful twist on traditional gifting. The brand’s leather heart-shaped charms can be personalised with an embossed message, drawing, or even a photograph of handwritten notes or doodles.

Through Anya Hindmarch Bespoke, customers can create something genuinely unique for the mothers in their lives. Rooted in craftsmanship and longevity, the service allows pieces to become meaningful keepsakes — future heirlooms designed to be passed down through generations.