After spending hours putting together the perfect email, there is no more frustrating feeling than looking at your metrics and seeing a low open rate, and knowing that all of your hard work has been lost in the abyss of an overflowing inbox. Well, fret no more- here are five easy tips on how to improve your subject lines.
- Get Straight to the Point: Time is precious, and nobody has the patience to decipher a cryptic subject line. Be clear, concise, and make your intentions known from the get-go. Instead of “Meeting Reminder,” go for something like “Tomorrow’s 2 PM Meeting: Don’t Forget!” A straightforward subject line saves time and sets the right expectations.
- Personalise, personalise, personalise!: We all love feeling special, right? So why not extend that feeling to your email recipients? Use their names or other relevant personal details in the subject line. For example, “Hey Jane, Here’s an Exclusive Offer Just for You!” Adding that personal touch instantly grabs attention and makes your email stand out in a sea of generic subject lines.
- Spark Curiosity: Humans are naturally curious creatures, and you can leverage that to your advantage. Craft subject lines that pique curiosity and make recipients want to know more. For instance, “You Won’t Believe What We Just Discovered!” or “The Secret to Boosting Your Productivity Revealed!” Just be sure to deliver on your promises within the email itself.
- Use Action-Oriented Language: If you want your email to be noticed, you need to inject some energy into your subject line. Words like “Discover,” “Unleash,” “Revolutionise,” or “Unlock” can create a sense of excitement and urgency. Don’t be afraid to sprinkle in some power verbs to motivate your readers to take action. For example, “Revamp Your Marketing Strategy with These Game-Changing Tips!”
- Testing is your friend: There’s no one-size-fits-all formula for the perfect subject line. What works for one audience may not work for another. That’s why it’s crucial to experiment and test different approaches. Try A/B testing with a small segment of your email list, comparing two subject lines to see which performs better. Pay attention to open rates and engagement metrics to refine your strategies over time.
Bonus Tip: Avoid Spam Trigger Words! When putting together your subject lines, it’s essential to steer clear of words and phrases that might trigger spam filters. Words like “free,” “urgent,” “act now,” or excessive use of exclamation marks can land your email straight in the dreaded spam folder. So keep it authentic, genuine, and relevant to avoid being marked as spam.
Remember, your subject line is your first impression. By implementing these tips, you’ll be well on your way to creating subject lines that demand attention, engage your audience, and increase the chances of your emails being opened and read.
Get in touch for a discovery call, and see how we can help your emails make the impressions they deserve.
Happy emailing!
