Google Analytics is a key tool for any online store. The easy-to-use reports allow users to monitor customer behaviour, e-commerce metrics and the performance of marketing channels. Here is a round-up of 7 key universal analytics reports all e-commerce brands should be looking at to improve performance.
1. E-commerce report
This report provides insights into the sales performance of a luxury brand’s online store. It can help identify popular products, conversion rates, revenue generated, and other e-commerce metrics. The luxury brand can use this report to optimise its online store and improve the customer experience.
2. Audience report
The audience report provides insights into the luxury brand’s website visitors. It can help identify the demographics, interests, behavior, and other characteristics of the website’s audience. This information can help the luxury brand better understand its target audience and tailor its marketing and messaging accordingly.
3. Acquisition report
The acquisition report provides insights into how visitors find the luxury brand’s website. It can help identify which marketing channels are driving traffic to the site, such as organic search, social media, or paid search. This information can help the luxury brand optimize its marketing efforts and allocate its budget more effectively.
4.Behavior Flow report
This report provides a visual representation of the paths that users take through the luxury brand’s website. It can help identify areas of the site where users drop off or get stuck, which can inform optimization efforts to improve user experience and increase conversions.
5. Site Search report
This report provides insights into what users are searching for on the luxury brand’s website. It can help identify popular search terms and products, as well as potential gaps in the site’s content or product offerings. This information can help the luxury brand optimise its website content and improve the overall user experience.
6. Custom Event report
Luxury brands may want to set up custom events to track specific actions or behaviours on their website, such as clicking on a specific product or adding an item to a wishlist. This report can provide insights into these custom events, which can help the luxury brand understand user behaviour and optimize the website accordingly.
7. User Lifetime report
This report provides insights into the lifetime value of users who visit the luxury brand’s website. It can help identify which users generate the most revenue over time, as well as which marketing channels or campaigns are most effective at attracting high-value users. This information can inform the luxury brand’s marketing and retention strategies to maximize customer lifetime value.
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